Pioneer of sports content Performance statistics It revealed an extension of its exclusive data agreement with WTA TourWomen’s World Professional Tennis Tour. As a result, the sports data specialist will continue to collect and distribute WTA and live streaming data to its network of partner sportsbooks.
This deal expands the long-standing partnership between the two parties and will make live scores, stats and official WTA content available across Stats Performance’s global distribution network. As a result, WTA data will reach a number of sports betting operators, media and technology giants and broadcasters.
The partnership between Stats Performance and the WTA Tour reflects the former company’s dedication to women’s sports. Since its inception, the partnership has seen both parties introduce numerous innovations, including:
- Complete coverage of outdoor stadiums and qualifiers
- New AI-enriched Opta metrics like clutch points and win odds
- AI-rich interactive live streaming features like instant highlights and personalized insights displayed on screen during games
- Opta specialist research support for commentators and interviews
- Adding a more detailed data summary in place, along with a summary of the ruling data.
Stats Performance added that WTA Tennis sits alongside official live broadcasts and data from Tennis Australia in its exclusive media rights portfolio. The company also has data agreements with a number of professional football, basketball, cricket, rugby, ice hockey, and badminton leagues, among others.
An exceptional partnership
Martina StortiThe CEO of WTA Ventures commented on the partnership, saying she is excited to continue working with Stats Performance. She praised the company’s latest data and insights, saying it was in line with the WTA’s plans to boost fan engagement.
Developing long-term relationships with industry partners is an important source of commercial revenue that supports our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all major events.
Martina Storti, CEO of WTA Ventures
Alex RiceStats Performance’s Commercial Director also commented on the matter, saying that the specialist statistics team is also happy to deepen its relationship with the WTA.
We are proud of what our teams have achieved together so far and are excited to continue elevating fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content.
Alex Rice, Chief Operating Officer, Stats Performance
Rice added that now that the tour is set to include more tournaments and matches, it will provide more opportunities for sports betting partners and media to engage fans.
Stats Performance added that this partnership extension comes directly after the company was named Sports Data Product of the Year at the 2023 SBC Awards for the second year in a row.