Prime Gaming, the company that owns and operates several successful global online casino brands, has decided to rebrand as Kinetic Digital after 20 years of presence in the iGaming market.
The rebranding gave the company a completely new logo as well as a complete overhaul of the website design. The new logo and name better reflect the company’s values and the journey it has taken since its inception in 2003.
The new name was chosen starting from the word “Kinetic” which comes from the Greek word “kineticos” which means movement. The new company name indicates a constant struggle for progress and improvement, with a dynamic presence in the online casino market.
The company has extensive experience in the field of online gaming after being in the market for 20 years. Prime Gaming first started with the Prime Casino brand, then added Prime ScratchCards and Prime Slots to its portfolio, before expanding with brands such as Mega Casino, Simba Games, LuckyMe Slots, Ice 36, Slingo, Spin Genie and Genting Casino.
Kinetic Digital’s managed casinos are powered by SkillOnNet, a leading provider of turnkey, fully white-label casino software solutions, with licenses in several key markets such as the UK, Spain, Ontario (Canada), Denmark and Sweden.
The company also owns one of the most highly regarded affiliate platforms in the iGaming industry, Prime Partners. Despite the rebranding, the affiliate program will retain its original name and continue to market and sell brands such as Genting Casino, Slingo, SpinGenie, MegaCasino and LordPing.
It’s all about movement
Speaking about the company’s new brand, Rachel Regev, Vice President of Marketing and Operations at Prime Gaming, said, “Kinetic is about movement and the new energy it creates.”
The company CEO added that the team working at Kinetic Digital is keen to “constantly challenge themselves” while undertaking “bold endeavours”. The company is also constantly looking for new partnerships and new ways to “foster a collaborative environment.”
“We emphasize growth, progress, and working together, celebrating the journey as much as the milestones,” Rachel Regev added. The CEO of Prime Gaming also emphasized the fact that the online gaming industry has changed radically since the company launched in 2003 and this is one of the reasons behind the decision to switch brands at this point.
source: “Prime Gaming rebrands as Kinetic Digital to create new energy”. European Games. November 28, 2023.