EveryMatrix, one of the world’s largest suppliers of technology and games to online casinos, has announced its launch in Michigan thanks to a deal with Rush Street Interactive, a leading online casino and sports betting operator in North America.
Content provided by EveryMatrix is published directly at BetRivers, the online casino operated by Rush Street Interactive in Michigan. This is the resource’s first foray into the Great Lakes State.
The BetRivers lobby will receive online games from Armadillo Studios, EveryMatrix’s in-house game development studio, through direct integration thanks to the SlotMatrix iGaming aggregation solution.
Rush Street Interactive had worked with EveryMatrix before, and the two companies had an existing partnership for the operator’s RushBet brand which is active in the Latin American market.
EveryMatrix has licenses to provide its content in several North American markets, including New Jersey, Michigan, West Virginia, Connecticut and Ontario in Canada. The supplier is currently in the process of obtaining a license in the US state of Pennsylvania.
iGaming country is important
Speaking about the Michigan launch, Eric Niemann, president of EveryMatrix Americas, called it “an important iGaming case” and added that he was particularly excited to launch the game in this market with “important partners” like Rush Street Interactive.
The EveryMatrix CEO also explained that the company’s US presence has expanded this year through partnerships with “a series of tier-one brands” and added that the supplier is looking to “maximize its content and bundling offerings” in the future. .
Richard Schwartz, CEO of Rush Street Interactive, said he was “thrilled” to expand the partnership with EveryMatrix and also expressed his excitement at leading the supplier’s entry into Michigan for the first time.
“We are always excited to bring new immersive and entertaining gaming experiences to players at BetRivers, and we are confident that gaming fans in the Great Lake State will enjoy these new games,” Richard Schwartz added.
EveryMatrix is a vendor that offers many services, from iGaming software and solutions to content and services for casino, sports betting, payments and affiliate management. The company currently has more than 850 employees working in twelve different countries and serving more than 300 clients from around the world.
source: “Rush Street Interactive is first to go live with EveryMatrix in Michigan”. All Matrix. December 18, 2023.