Published on: January 18, 2024 at 04:26 pm.
Last updated on: January 18, 2024 at 04:38 h.
Betting on sports can cause heartburn. So is overeating when it comes to snacking at Super Bowl parties. DraftKings and antacid maker TUMS are tapping into these themes with a new free game, Tums Prop Bites.
Inspired by the increasingly popular Prop Bets, TUMS Prop Bites will allow participants to claim a share of the $10,000 prize pool by betting on categories, including pizza delivery on Super Bowl Sunday, and other items tied to food and snack consumption on the day of the event. Great game. Registration for the competition opened on January 16 and continues until February 11.
“Food is an essential part of the big game experience for fans watching at home, and TUMS Prop Bites creates a true extension of what DraftKings is all about, giving customers more ways to engage with the events they love,” said Jay Danahy, President of DraftKings. From brand partnerships and advertising operations, in a statement.
TUMS, one of the best-selling over-the-counter indigestion medications, is manufactured by Haleon. This is the company behind other popular brands, including Advil, Emergen-C, Excedrin, Flonase, Gas-X, Nicorette, and others.
DraftKings, TUMS bring Kitsch to support betting
Traditionally, suggested bets in the NFL could include anything from downs at any time, over/under on receiving yards, or whether or not the quarterback throws an interception.
Since the Super Bowl is the most widely bet on sporting event in the United States, the list of prop bets offered by sportsbooks is typically larger than usual for the big game and can include bets on the outcome of the coin toss and the color of the sport. The winning coach’s drink, the duration of the halftime show, among other “weird” items.
The prop stakes have also grown to include elements of pop culture, which has been on full display this NFL season thanks to the ending of Kansas City Chiefs tight end Travis Kelce’s romance with pop star Taylor Swift.
TUMS Prop Bites is open to participants who are at least 18 years old.
DraftKings, TUMS benefit from star power
For TUMS Prop Bites, the manufacturer and DraftKings are using some star power, bringing comedian Desus Nice into the game as the contest’s official “mentor.”
Let’s face it, a lot of people watch the big game for the food and lively atmosphere, and now TUMS is giving that audience the chance to enjoy the food without worrying about heartburn, and a chance to win cash prizes. He said in the statement.
Additionally, DraftKings and TUMS will host Prop Bites Food Casino at Circa Stadium Swim at Circa Las Vegas on Friday, February 9. There is a relationship between DraftKings and Circa because the former owns the Vegas Sports Information Network (VSiN), which broadcasts some of its programming. Sports betting radio shows from sports betting writers at downtown las vegas casino hotel.