Crown Melbourne announced its commitment to becoming the safest casino in the world with the help of a pioneering initiative that comes in the form of a new card playing system.
Crown Melbourne imposes pass cards for player limits
The casino, which was embroiled in controversy following the 2021 Finkelstein Royal Commission, made the announcement Poker machine players It will now be needed for use Magnetic cards To set binding limits on both losses and time spent gambling.
Crown Resorts CEO, Kieran Carruthersexpressed the casino’s ambition to operate the safest casinos in the world, emphasizing the transformative nature of this pioneering transformation, Australian media reported. the age.
Effective immediately, customers using Crown Melbourne’s 2,500 poker machines will need to use a swipe card to set maximum allowed losses and set time limits. This innovative approach It aims to encourage responsible gambling And enable players to manage their gaming activities more consciously.
In addition, players will receive Detailed data on player activity, providing insights into their ongoing spending and gaming habits. The move is part of Crown Melbourne’s commitment to foster an environment of transparency and accountability.
Crown Resorts unveils ambitious plans to overhaul gaming statewide
New system It is not limited to Crown Melbourne alone. Plans are afoot to expand it to a further 26,380 poker machines in the state in pubs, clubs and RSLs.
This development coincides with a difficult period for the casino, with recent reports indicating an investigation into allegations that… CEO Ciaran Carruthers It intervened to allow banned patrons to gamble.
Crown Resortsafter having encountered a great $100 million fine last year for allowing extended gambling at the Southbank complex, still under scrutiny due to past practices. This year, Crown Resorts was hit with a hefty fine of A$450 million ($309.8 million) by the Australian government. Australian Transaction Reporting and Analysis Center (AUSTRAC) Due to significant gaps in anti-money laundering and anti-terrorism measures at Crown Perth and Crown Melbourne.
This move towards increased player protection is in line with broader reforms in the industry. Former Prime Minister Daniel Andrews Tough gambling and money laundering measures were previously announced in August, affecting all pubs and clubs.
Back in September, Crown Resorts It has introduced the Premium Player program at its Crown Melbourne and Crown Sydney casinos, excluding Crown Perth, in a strategic move to rebuild its position. The program, which is directly overseen by Crown Resorts, has implemented stringent eligibility criteria, collaborating with regulators to ensure compliance with post-inquiry regulations, reflecting the company’s commitment to responsible gaming and ethical practices under the leadership of CEO Ciaran Carruthers.