BetMGM signs unprecedented sports betting deal with X


Sports betting and iGaming giant BetMGM revealed a historic partnership with X. The partnership will see the former company serve as the social media platform’s exclusive live sports betting partner.

This unprecedented partnership between a major social media platform and a gambling operator will see BetMGM showcased Possibilities and brands built into X. Games appearing on the latter platform will be linked to the BetMGM website and app, allowing users to quickly find their way around.

The deal comes in time for the Super Bowl and will allow X to capitalize on increased betting demand. Its users will now be able to explore BetMGM’s latest betting odds on professional football, with more sports being added along the way.

According to BetMGM’s official announcement, this integration will continue to evolve and grow in functionality over the next few months.

Sports fans never sleep on X

For the gambling company, this represents an important opportunity to grow and tap into the unexplored potential of social platforms.

Adam Greenblatt, CEO of BetMGM, spoke about the new deal, praising X as “the conversation center of the sports world 24 hours a day, seven days a week.” According to him, being able to reach the X community will be a real game changer.

Direct access to this forum is an unprecedented opportunity to expand our reach to an enthusiastic and engaged audience. We look forward to adding information and content that enhances the platform’s engagement around sports.

Adam Greenblatt, CEO of BetMGM

X CEO Linda Yaccarino He echoed Greenblatt’s statement, noting that “sports fans never sleep on X.” The partnership with BetMGM will allow the social platform to put fans “practically on the front row,” Yaccarino said.

We’re bringing sports fans on X closer to the action so they can now cheer on and bet on their favorite teams.

Linda Yaccarino, CEO of X

In other news, BetMGM just announced its fiscal year 2023 performance, highlighting growth across several metrics. The company continues to maintain its impressive momentum into 2024 and is optimistic about the future.

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