Xthe social platform formerly known as Twitter which he now owns Elon Muskan internationally known businessman, investor and entrepreneur SpaceX and TeslaHe is reportedly in talks with the leading sports betting and iGaming company, BetMGM. Last week, a report was released on… luck Proposed to be an online betting and gambling operator Consider partnership options with X.
The latest announcement comes about two weeks ago Before Super Bowl LVIII, one of the most anticipated National Football League (NFL) events of the year. The 2024 Super Bowl LVIII is scheduled to be held in Allegiant Stadium in Las Vegas, Nevada.
A recently released report indicates that BetMGM is exploring a partnership that would see… Add sports betting odds to X. In addition to its sports betting odds, X may soon be able to promote BetMGM by offering a direct link to the sportsbook. This will help more users recognize the brand.
The potential partnership is expected to bring benefits to both companies. Namely, BetMGM will be able to do that Reach new customers. On the other hand, X users will be able to participate in accessing odds during live events while the platform will benefit from a new revenue stream.
The deal will help diversify the platform’s revenue sources
Currently, X is known for its popularity, Especially during live events. That’s why the potential partnership seems plausible and is expected to benefit the duo. During last year’s Super Bowl halftime show, X Crashed due to heavy trafficShe confirmed media reports at the time.
While the collaboration may help BetMGM Dealing with new bettors and sports fansIt also complements one of Musk’s goals for X which is to diversify the platform’s revenue streams. Besides advertising, X currently benefits from Subscriptions But the platform also relies on innovations that are specifically the collaboration with BetMGM.
As one of the leading sports betting and iGaming companies in the US, BetMGM currently has scale Presence in more than twelve states. The company is a joint venture between industry giants Entain and MGM Resorts International and has created a strong footprint among punters across the country.